Johanna Björk

Johanna Björk

Telling stories that matter

I am a freelance writer/content creator focused on design, fashion, trends, culture, sustainability, DIY, wellness, travel and more. I write in English or Swedish.

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Icehotel2 article

A Night In the ICEHOTEL

As the temperatures start dropping in the small Swedish town of Jukkasjärvi, 120 miles north of the Arctic Circle, construction begins on a new iteration of the ICEHOTEL. Completely made of ice and snow, the 65-room ICEHOTEL is built from the ground each year (and allowed to melt away in the spring).

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Gap: Let's Do More

Transition Period: Trans Culture's Cultural Moment | Do More

Transgender and gender non-conforming people have long struggled on the fringes of society, fighting for acceptance.

But with Caitlyn (formerly Bruce) Jenner gracing the cover of Vanity Fair in July and the Amazon Original series Transparent gaining popularity and critical acclaim, it seems like everyone — from our grandparents to our kids to our elected officials to our Netflix shows — is finally talking about it.

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Gap: Let's Do More

The Evolution of Earth Day

A look at the current state of the modern environmental movement, in honor of the 45th Earth Day.

In 1968, the crew of Apollo 8 captured the first image of Earth seen from space. NASA's famous“Earthrise" photo was a powerful reminder that our planet's resources are finite and helped catalyze growing environmental awareness.

Onhubmakers brook lyn article

Artful Dodgers: Concealing Home Technology With Design

In an effort to inspire the maker movement, Google commissioned 24 designers to create unique covers for its OnHub Wi-Fi router. These clever solutions to a common problem — ugly routers on display — include an oversize kinetic take on a children’s toy, a paint-splattered lamp, a marbled clay bowl, a furry creature-like form, and a pedestal intended for art display.

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What Scandinavia Can Teach Us About Gender Equality

Despite a recent report that says it will take more than 40 years for women to receive equal pay, there are some countries that are experiencing faster progress.

Not one, but all Nordic countries rank at the top of the World Economic Forum's Global Gender Gap Report, which measures equality in the areas of economics, politics, education and health. What's the Scandinavian secret to gender equality?

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Gap: Let's Do More

Female Fashion Pioneers Who Shaped the Future of Style

In honor of Women's History Month, we're looking at some of the women who have helped define and shape the fashion industry. From staging the first fashion show to inventing timeless wardrobe staples, these 10 female fashion pioneers and their innovations have shaped the future of style — forever changing how we get dressed:

Marketing lessons aviation airline redesigns 620x350 article

5 marketing lessons from airline redesigns

The golden days of aviation are long behind us, but we spend more time in the air than ever before and airlines have to constantly compete for our attention, and our business. To distinguish themselves, many are undergoing ambitious rebranding efforts. What can marketers learn from them?

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Gap: Let's Do More

Will Next Generation Clothes Be Able to Think?

The future of wearable tech may be able to regulate temperatures, aid in gene therapy and let us know when we are being exposed to environmental hazards. But it is a privacy nightmare.

The self-tracking trend exploded with wearable gadgets and accessories, beginning with smartphones and wristbands that track and measure users' data, including the number of steps taken and quality of sleep. The next generation, smart garments, are going to make those accessories seem rudimentary, at best.

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3D Printing: Fashion + Architecture

Forward-thinking designers are creating innovative garments that push the limits of style and technology as 3D printing becomes more accessible.

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One day has honored the economic, political and social achievements of women since 1911

International Women's Day is held annually on March 8, and this year's theme is "Make it Happen" — intended to encourage effective action for the advancement and recognition of women across the world...

Psychology of color 620x350 article

The top 5 branding colors (and what this says about us)

Color influences our moods and feelings in ways we may not even notice. It shapes our attitudes toward products and brands and is an important differentiator in an increasingly visual world. According to Neuromarketing author Roger Dooley, 95 percent of our buying decisions are made subconsciously. In a study aptly titled Impact of Color on Marketing, researchers found that up to 90 percent of the time, initial gut-reaction to products is based on color alone...

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Fabric Printers: The Future of Textile Design?

Amid the scores of parties that signaled the start of New York Fashion Week this past month, one of the most inspiring product release celebrations was hosted by Epson, the office equipment manufacturer. While this may seem unusual, the manufacturer is betting that its newest printer has the potential to transform the fashion industry...

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Dwell Magazine

Number Five: A Co-Working Space in Venice Beach

In an industrial loft just off Rose Avenue in Venice Beach—where creative shops, innovative restaurants, juice bars and trendy yoga studios abound—is a co-working space called Number Five...

Gl homeboyindustries life article

Homeboy Industries – Jobs, Hope & Transformation for LA’s Former Gang Members

Since 1988, Homeboy Industries has provided job training and counseling to thousands of former gang members, giving them a rare opportunity to change their lives. The organization was started by Father Greg Boyle…

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DIY: 10 Things To Do With an Old T-shirt

If you’re anything like me, you have tons of old T-shirts laying around in your drawers collecting dust. Instead of dumping them all in a collection bin, turn them into something useful. You’ll be amazed at how many things you could actually make from a humble tee...