Johanna Björk

Johanna Björk

Ojai, CA
 ·   · 

Telling stories that matter

Freelance writer/content creator focused on sustainability, fashion, design, DIY, wellness, trends, culture, travel and the intersection of them all.

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288
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Johanna Björk's stories for

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Psychology of color 620x350 article
The top 5 branding colors (and what this says about us)

Color influences our moods and feelings in ways we may not even notice. It shapes our attitudes toward products and brands and is an important differentiator in an increasingly visual world. According to Neuromarketing author Roger Dooley, 95 percent of our buying decisions are made subconsciously. In a study aptly titled Impact of Color on Marketing, researchers found that up to 90 percent of the time, initial gut-reaction to products is based on color alone...

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Number Five: A Co-Working Space in Venice Beach

In an industrial loft just off Rose Avenue in Venice Beach—where creative shops, innovative restaurants, juice bars and trendy yoga studios abound—is a co-working space called Number Five...

Gl homeboyindustries life article
Homeboy Industries – Jobs, Hope & Transformation for LA’s Former Gang Members

Since 1988, Homeboy Industries has provided job training and counseling to thousands of former gang members, giving them a rare opportunity to change their lives. The organization was started by Father Greg Boyle…

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DIY: 10 Things To Do With an Old T-shirt

If you’re anything like me, you have tons of old T-shirts laying around in your drawers collecting dust. Instead of dumping them all in a collection bin, turn them into something useful. You’ll be amazed at how many things you could actually make from a humble tee...

Sb edu article
How education is changing to create future designers

Our world is changing at an ever-accelerating pace, and so are the demands of the job market. Educators across the country are starting to recognize the need for innovation. With the help of tech companies, they are starting to transform the way our children are learning, radically changing early education curricula, both public and private, to include 3D modeling and design lessons. The expectation is...

3d printing 1 article
Why 3-D Printing Is Not A Threat To The Maker Movement | Brooklyn ...

There is little doubt that 3D printing is here to stay. The technology has developed rapidly over the last few years, and is becoming more accessible each day. Many see 3D printing as a high-tech threat to the craft movement, perhaps causing us to forget how to actually make things but nothing could be further from the truth...

Branding 101 468x260 article
7 Basic Branding Rules Every Smart Entrepreneur Should Know

Good branding is an essential component of any successful business. It’s easy to forget this as you’re focusing on all the other time-consuming aspects of starting a new business. However, allocating time for developing your business’ brand and messaging from the very beginning will help get it off to the right start...

Gl wholesomepantry hemp ft article
Why Hemp Should Be Your New Hero Food

Hemp is quite an amazing plant, used not only for food but also to make things like paper, clothing and textiles, biofuel, beauty products and certain recreational products that may or may not be legal, depending on where you live. Not all hemp is drugs, though...

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Vivienne Westwood – Designer, Climate Activist, Fashion Icon

Upon entering the Metropolitan Museum of Art’s wildly popular exhibit Punk: Chaos to Couture, visitors were greeted by spiky-haired mannequins wearing outfits designed by Vivienne Westwood and Malcolm McLaren alongside couture designer pieces…

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Imaginative Playgrounds by Monstrum

Designers often talk about the importance of play, emphasizing its power to create creative breakthroughs. Design firm Monstrum, based in...

Vanessa correa article
With 1/2 Million Followers On Pinterest, Shut Up And Listen To ...

Vanessa Corrêa is the co-founder and Chief Creative Officer of fine jewelry house Coléoptère and the Creative Director of the University of California. She’s a creative powerhouse with a trend-sensitive curatorial eye (which her more than half a million followers on Pinterest can attest to), and lots of entrepreneurial spirit. Needless to say, she knows a thing or two about design and branding...

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Startup Stories: Factory45, an Accelerator Program for Made in the USA

Shannon Whitehead got her start in 2010 when she co-founded {r}evolution apparel, a successful sustainable clothing company for female travelers and minimalists. Her next idea became the highest-funded fashion project in Kickstarter history at that time. Her newest venture is Factory45, an accelerator program that gives independent makers the resources to start sustainable businesses in the USA. Here’s her story...

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3D Printing: Innovations in Sustainability

Ever since it became widely accessible to the general public, 3D printing has been celebrated for its ability to localize production and minimize waste. But what about environmental factors — what are the challenges 3D printing faces when it comes to sustainability?

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Good Stuff: Happy Summer

With summer in full swing and sunshine in our hearts and minds, we’re feeling bright color and golden accents from brands working toward making the world a happier place for us all…

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On the 100th Anniversary of Mother’s Day, Remembering its Feminist, Non-Commercial Origins

Mother’s Day turns 100 this year. Although it’s become one of the most commercialized U.S. holidays, resulting in a projected 20 billion in spending and trailing only Christmas and Valentine’s Day in greeting card sales, Mother’s Day’s origins are far more humble and idealistic...