Johanna Björk

Johanna Björk

Ojai, CA
 ·   · 

Telling stories that matter

I am a freelance writer/content creator focused on design, fashion, trends, culture, sustainability, DIY, wellness, travel and more. I write in English or Swedish.

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Screen shot 2015 04 14 at 7.45.20 pm article
3D Printing: Fashion + Architecture

Forward-thinking designers are creating innovative garments that push the limits of style and technology as 3D printing becomes more accessible.

Will the Next Generation of Clothes Be Able to Think For Us?

The self-tracking trend exploded with wearable gadgets and accessories, beginning with smartphones and wristbands that track and measure users' data, including the number of steps taken and quality of sleep. The next generation, smart garments, are going to make those accessories seem rudimentary, at best.

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5 marketing lessons from airline redesigns

The golden days of aviation are long behind us, but we spend more time in the air than ever before and airlines have to constantly compete for our attention, and our business. To distinguish themselves, many are undergoing ambitious rebranding efforts. What can marketers learn from them?

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Will the Next Generation of Clothes Be Able to Think For Us?

The future of wearable tech may be able to regulate temperatures, aid in gene therapy and let us know when we are being exposed to environmental hazards. But it is a privacy nightmare.

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Fabric Printers: The Future of Textile Design?

Amid the scores of parties that signaled the start of New York Fashion Week this past month, one of the most inspiring product release celebrations was hosted by Epson, the office equipment manufacturer. While this may seem unusual, the manufacturer is betting that its newest printer has the potential to transform the fashion industry...

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One day has honored the economic, political and social achievements of women since 1911

International Women's Day is held annually on March 8, and this year's theme is "Make it Happen" — intended to encourage effective action for the advancement and recognition of women across the world...

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The top 5 branding colors (and what this says about us)

Color influences our moods and feelings in ways we may not even notice. It shapes our attitudes toward products and brands and is an important differentiator in an increasingly visual world. According to Neuromarketing author Roger Dooley, 95 percent of our buying decisions are made subconsciously. In a study aptly titled Impact of Color on Marketing, researchers found that up to 90 percent of the time, initial gut-reaction to products is based on color alone...

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Number Five: A Co-Working Space in Venice Beach

In an industrial loft just off Rose Avenue in Venice Beach—where creative shops, innovative restaurants, juice bars and trendy yoga studios abound—is a co-working space called Number Five...

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Homeboy Industries – Jobs, Hope & Transformation for LA’s Former Gang Members

Since 1988, Homeboy Industries has provided job training and counseling to thousands of former gang members, giving them a rare opportunity to change their lives. The organization was started by Father Greg Boyle…

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DIY: 10 Things To Do With an Old T-shirt

If you’re anything like me, you have tons of old T-shirts laying around in your drawers collecting dust. Instead of dumping them all in a collection bin, turn them into something useful. You’ll be amazed at how many things you could actually make from a humble tee...

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How education is changing to create future designers

Our world is changing at an ever-accelerating pace, and so are the demands of the job market. Educators across the country are starting to recognize the need for innovation. With the help of tech companies, they are starting to transform the way our children are learning, radically changing early education curricula, both public and private, to include 3D modeling and design lessons. The expectation is...

3d printing 1 article
Why 3-D Printing Is Not A Threat To The Maker Movement | Brooklyn ...

There is little doubt that 3D printing is here to stay. The technology has developed rapidly over the last few years, and is becoming more accessible each day. Many see 3D printing as a high-tech threat to the craft movement, perhaps causing us to forget how to actually make things but nothing could be further from the truth...

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7 Basic Branding Rules Every Smart Entrepreneur Should Know

Good branding is an essential component of any successful business. It’s easy to forget this as you’re focusing on all the other time-consuming aspects of starting a new business. However, allocating time for developing your business’ brand and messaging from the very beginning will help get it off to the right start...

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Why Hemp Should Be Your New Hero Food

Hemp is quite an amazing plant, used not only for food but also to make things like paper, clothing and textiles, biofuel, beauty products and certain recreational products that may or may not be legal, depending on where you live. Not all hemp is drugs, though...

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Vivienne Westwood – Designer, Climate Activist, Fashion Icon

Upon entering the Metropolitan Museum of Art’s wildly popular exhibit Punk: Chaos to Couture, visitors were greeted by spiky-haired mannequins wearing outfits designed by Vivienne Westwood and Malcolm McLaren alongside couture designer pieces…